Jiuzhou Metal Shines at the 138th Canton Fair, Deepening Global Footprint in Building Materials Market
The 138th Canton Fair: A Premier Platform for Global Trade
From October 15th to 19th, 2025, the 138th China Import and Export Fair (Canton Fair) was successfully held in Guangzhou, Guangdong. As a landmark event in China’s foreign trade landscape, the Canton Fair has a long-standing history since its founding in the spring of 1957. Held twice yearly (spring and autumn) in Guangzhou, it is jointly hosted by the Ministry of Commerce of the People’s Republic of China and the People’s Government of Guangdong Province, and organized by the China Foreign Trade Center.
Renowned as the "longest-running, largest, and most comprehensive international trade event in Chinese history," the fair boasts the widest range of goods, the largest number of buyers and source countries, the best transaction results, and the highest reputation. It has earned the titles of "China's No. 1 Exhibition" as well as the "barometer" and "wind vane" of China’s foreign trade. Attendees at this year’s fair were primarily from African countries including Algeria, South Africa, Egypt, Kenya, and Tanzania, alongside buyers from the Middle East, Europe, and other parts of Asia—forming a diverse customer network spanning multiple regions.
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Jiuzhou Metal’s Exhibition Highlights: Quality Products & Proactive Engagement
At this year’s Canton Fair, Jiuzhou Metal made a strong presence by focusing on the core needs of the building materials sector. The company showcased a series of high-quality products, with key offerings including stainless steel, galvanized color coatings, hot-rolled coils, and steel bar coils. All products have obtained ISO9001 quality management system certification and CE certification, strictly adhering to international industry standards.
Leveraging the dual advantages of "quality compliance and on-demand customization," Jiuzhou Metal’s exhibits attracted numerous buyers to stop and inquire, becoming a popular highlight in the exhibition area. To deepen cooperation and connections, the company adopted a two-pronged approach: actively engaging with potential new customers while specifically inviting long-term cooperative old customers for face-to-face exchanges. Through in-depth communication, Jiuzhou Metal not only gained an accurate understanding of new and old customers’ needs and expectations but also further consolidated stable customer relationships—laying a solid foundation for reaching long-term cooperation consensus.
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Post-Exhibition Outlook: Expanding Global Influence
The 138th Canton Fair served as a pivotal international platform for Jiuzhou Metal, enabling the company to further expand its brand’s overseas exposure. Beyond enhancing visibility, the fair also laid a solid foundation for Jiuzhou Metal to continuously cultivate the global building materials market and build a stable international cooperation network with multiple advantages in products, markets, and services.
Looking ahead, Jiuzhou Metal reaffirmed its commitment to being customer-oriented. The company will continue to optimize its products and services, aiming to demonstrate the strength and responsibility of Chinese metal enterprises in the global market.
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